English French Dutch Spanish German Russian Italian Portuguese Portuguese Danish Greek Romanian Ukrainean Chinese Polish Korean
Logo Slogan_French


CASTLE MALTING NEWS in partnership with www.e-malt.com French
24 November, 2020



Brewing news Spain: Damm to distribute Grimbergen beer in Spain, Andorra and Gibraltar

Damm is set to distribute Grimbergen beer in Spain, Andorra and Gibraltar within an extension to the agreement signed with the Carlsberg Group in July, when it began to distribute Carlsberg beer in mainland Spain, the Euro Weekly News reported on November 26.

In a statement from Damm on Thursday, November 26, Spain’s leading beer and beverages company will also distribute Carlsberg in the Canary Islands, Andorra and Gibraltar from January 2021.

The new contract also expands the geographical scope of the initial agreement that grants Damm the distribution rights to the Carlsberg brand.

Grimbergen beers will be available through retail sales and in the hospitality industry in all these geographical areas and Damm will also be responsible for the sales and marketing of Grimbergen, including communication, consumer activations, and direct promotion at the point of sale.

Grimbergen beers are currently available in more than 50 countries around the world and the partnership with Damm will aim to increase consumer brand awareness and purchases.

The Damm portfolio will include Grimbergen Blonde, Grimbergen Double Ambrée and Grimbergen Belgian Pale Ale. All of these varieties will be available in 33cl bottles. Damm will also supply Grimbergen Double Ambrée in 20 litre kegs.





Revenir



E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .



















(0,3105 sec)