India: United Breweries launches Heineken Silver in Delhi

United Breweries Ltd. (UBL), part of the Heineken Company, has launched Heineken Silver in Delhi, marking a significant milestone in the brand’s expansion in India, Spiritz reported on November 26.

Heineken Silver, with its crisp, refreshing taste and exceptionally smooth finish, is crafted for consumers seeking easy enjoyment without compromising on flavour.

Vikram Bahl, Chief Marketing Officer at UBL said, “Bringing Heineken Silver to New Delhi marks an important step in growing the premium beer category in India. Consumers today seek smoother and lighter beers, and Heineken Silver delivers exactly that with its smooth and refreshing taste. With Delhi’s young, energetic and social crowd, this beer truly matches the spirit of the city. We’re excited for consumers to try it, enjoy it and make it part of their social experiences.”

Heineken Silver is available across bars and retail outlets in Delhi at ₹155 for a 330 ml bottle, ₹180 for a 500 ml can, and ₹305 for a 650 ml bottle.