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CASTLE MALTING NEWS in partnership with www.e-malt.com
10 December, 2025



Brewing news Japan: Asahi sees sales fall at faster pace in November

Asahi Breweries Ltd. said on December 10 that its sales fell at a faster pace in November than in the previous month, as shipments were delayed following a computer system failure due to a cyberattack on its parent company in late September.

Sales by Asahi Breweries dropped by over 20 pct year-on-year in November in value after falling by nearly 10 pct in the previous month as the company was forced to limit shipments of products for year-end gifts.

The combined sales volume of beer, “happoshu” quasi-beer and “third-segment” beer-like beverages at three major Japanese brewers, excluding Asahi Breweries, fell 7 pct in November, according to an industry estimate.

Sales of beer alone shrank 5 pct because of fewer shipment days than a year before, while those of happoshu and third-segment beverages each decreased 9 pct.

“Purchases have continued to be restrained since price increases by the four major brewers in April,” an industry official said.





Wstecz



This article is courtesy of E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .













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