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Russia: BBH is going to invest 100 mil Euros in 2007
BBH’s 2007 total investment is estimated at 100 mil Euros, Anton Shetkin, group’s vice-president said, according to Russian Beer Union, May 28. The core investment will be directed for the increase and modernisation of the production capacity, for the purchase of new sale equipment and for marketing.
Shetkin also said that BBH’s market share in Ukraine started to grow. “We are already growing. For the first time in three years we increase our market share with 0.4 %”.
“Our three years goal is to fight for 2nd TOP position. Now we are on 3rd. Our market share constitutes 17-19%”.
BBH’s market share on premium segment is 50%, according to Shetkin.
About Baltic Beverages Holding
Baltic Beverages Holding (BBH) is a joint venture between Carlsberg and Scottish&Newcastle. In Ukraine the company is the owner of “Slavutici Brewery”, “Livov Brewery” and “Kiev Beer Factory”.
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