USA: MacTarnahans reintroduce award-winning Amber Ale to celebrate 21th anniversary
MacTarnahans Brewing Company, an affiliate of Pyramid Breweries Inc., announced the reintroduction of the award-winning MacTarnahans Amber Ale to mark the Companys 21st birthday, according to Pyramid Brewerys news room, March 1. The Company also invites new and old friends of Macs to attend Macs Madness, a MacTarnahans 21st birthday celebration on March 14th at the MacTarnahans Taproom in Northwest Portland.
MacTarnahans is a Portland original, a pioneer, and one of the most loved brews in the booming craft beer category, said Scott Barnum, President and CEO, Pyramid Breweries Inc. Our goal is to get better beer lovers in Oregon and surrounding areas to discover or rediscover this truly great brand. Macs has been kind of low-key the last couple of years and so were celebrating its 21st birthday with a big bang! Now that Macs is of legal age, were giving the brand some new clothes and some spending money to mark the occasion.
Starting this week, MacTarnahans Amber Ale will be sporting new clothes a redesigned label and new packaging - designed by Portlands Sockeye Creative, the agency of record for MacTarnahans Brewing. The new packaging features a diagonal banner with the distinct red MacTarnahans logotype displayed on a forest green and craft tan background, accompanied by a stamp stating, Portlands Original Amber Ale. The award-winning recipe for MacTarnahans will remain the same.
The new packaging also highlights the Beer and the City behind it:
The Beer: Bold. Complex. Hoppy. Portlands pride and joy. Perfectly balanced with fresh Cascade hops. And Award-winning: a gold medal in 1992 and a silver medal just last year at the Great American Beer Fest the grand daddy of all U.S. beer competitions.
The City: Considered to be the epicenter of the American craft beer resurgence, Portland, Oregon is home to more breweries than any other city in America. Founded in Portland in 1986, MacTarnahans Brewing was one of the first craft brewers in the city. Today, MacTarnahans Brewing is located in Northwest Portland on a beautiful three-acre facility.
Its important to let everyone know that despite a new set of clothes, we are keeping our award-winning recipe, said Tom Bleigh, Head Brewer, MacTarnahans Brewing Company. MacTarnahan's remains dedicated to maintaining the integrity of a true Northwest Portland Original. Mac's Amber Ale uses a balance of caramel malts and assertive Cascade dry hopping to create a distinct citrus-floral aroma, with a crisp, smooth finish.
MacTarnahans will put some of its 21st birthday money towards innovative marketing efforts starting in March including: Macs Madness at the MacTarnahans Taproom, grocery store sampling throughout the Portland area, a co-promotion with a local gourmet pizza restaurant, an on-premise promotion at MacTarnahans Taproom and participation in the Spring Beer Festival in Portland April 6-7.
Everyone is invited to attend Macs Madness at the MacTarnahans Taproom in Northwest Portland on Wednesday, March 14th. More details about the celebration can be found at: www.macsbeer.com.
About MacTarnahan's Brewing Company:
Founded in 1986, MacTarnahan's Brewing Company is a pioneer in the craft beer category and was one of the first craft brewers in Portland. Formerly Portland Brewing Company, MacTarnahan's is located in Northwest Portland and is an affiliate of Pyramid Breweries Inc. The Company also has a fine pub-dining restaurant called the MacTarnahan's Taproom. The Taproom is located on the same beautiful three-acre site along with our craft brewery and its traditional German gas-fired brewhouse where MacTarnahan's unique, award-winning line of beers are brewed including: MacTarnahan's Amber Ale "Portland's Original Amber", Oregon Honey Beer, and BlackWatch Cream Porter.
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