USA: AB InBev CEO says too early to assess impact of Bud Light backlash
Anheuser-Busch InBev's CEO said it was too early to assess the impact of a conservative backlash in the United States against Bud Light over a social media promotion of the beer by a transgender influencer, Yahoo Finance reported on May 4.
"With respect to the current situation and the impact on Bud Light sales, it is too early to have a full view," Michel Doukeris told an investor conference call.
"The Bud Light volume decline in the U.S. over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period."
Zurück
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .
