Industry News       English French Dutch Spanish German Russian Italian Portuguese Portuguese Danish Greek Romanian Ukrainean Chinese Polish Korean
Logo_German Slogan_German


Neues von Castle Malting in Zusammenarbeit mit e-malt.com German
25 February, 2021



Brewing news World: Online beer ordering likely to stay after coronavirus restrictions ease – AB InBev CEO

Beer drinkers are likely to retain pandemic habits of ordering online to drink at home even as coronavirus restrictions ease, the chief executive of the world’s largest brewer said on February 25, Reuters reported.

The switch in consumption was nowhere more apparent than in Brazil, where the firm’s Ze Delivery platform took 27 million orders last year, up from 1.5 million in 2019.

Carlos Brito, the chief executive of Anheuser-Busch InBev, acknowledged many consumers were desperate to return to bars, sports events and festivals, but believed consumption would not be exactly the same as before.

“The trend, as we’re seeing in China, is that consumers will go back to a lot of the old habits, but I think the home will remain more of a hub than it was before,” he told Reuters in an interview.

“The convenience of having things digitally ordered to your home will to a large part remain,” he said.

The maker of Budweiser, Stella Artois and Corona ended 2020 with what Brito described as “strong momentum”. Profit slipped in the fourth quarter, but the company sold 1.8% more beer. Growth was sharpest in Brazil, its second largest market.

Brito said AB InBev’s business had suffered most from severe lockdowns, such as an enforced closure of its business in Mexico, alcohol bans in South Africa and lockdowns mandating people to stay at home, but was able to grow at times of easing.

Still, it and other brewers need pubs and restaurants to reopen to restore margins as the revenue generated from them is in many countries higher than for beer sold in stores and more single-use cans raise costs.

“Cans are more expensive and, because everyone is going to cans, all over the world everybody is short of cans so you are paying more for cans,” Brito said.





Zurück



E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .














We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.     Ok     Nein      Privacy Policy   





(libra 0.7266 sec.)