Malaysia: Heineken Malaysia appoints new managing director

Heineken Malaysia has appointed Roland Bala as its managing director. He replaces Hans Essaadi who will be taking up the position of managing director of Heineken Eygpt effective 1 September 2018. Essaadi will also be relinquishing his directorships in all subsidiary companies of Heineken Malaysia with effect from the same day, the Marketing Interactive reported on June 18.

Currently, Bala is the managing director of Cambodia Brewery (CBL), Heineken’s operating company Cambodia since February 2012. In his role, he has led the brand to increase its market share by more than double in a bid to establish it as the market leader in Cambodia. Prior to CBL, Bala first joined the Asia Pacific Brewery as special assistant to the regional director in February 2008. He was then appointed as general manager for Danang in the central region of Vietnam until February 2012.

A+M has reached out to Heineken Malaysia for comment.

Most recently, Heineken Malaysia posted a revenue of RM434 million for its first quarter ended 31 March 2018 (Q1-2018), an increase of 11% from RM393 million. This comes on the back of its successful festive season campaign, which resulted in higher market share, the financial statement said.

In Q1-2018, the company paid approximately RM2.6 million for professional services relating to technical, marketing and other advisory support, as well as purchased beverage products, manufacturing and marketing materials for about RM1.05 million.

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