Australia: New research shows wine is preferred to beer by Australians
New data from Roy Morgan, set to be released in the latest Alcohol Report, shows wine is the most popular alcoholic drink, ahead of beer in Australia; and younger drinkers are more likely to favour spirits than older counterparts, the Roy Morgan Research reported on November 30.
The Alcohol Report, powered by Roy Morgan Single Source, draws on tens of thousands of interviews with Australian adults including detailed questions about their alcohol consumption over the previous four-week period.
Currently, an estimated 13.2 million Australians 66.4% of the adult population drink alcohol in one form or another in an average four weeks (33.6% dont). The percentage of people consuming alcohol continues to fall, dropping from 73.5% in 2006 and 68.2% in 2015.
When the market is considered in a holistic sense Australians are drinking in excess of 400 million glasses of alcohol in an average four weeks, virtually unchanged on a year ago.
Wine is the most popular choice of alcoholic beverage, with 43.0% of adult Australians drinking wine in an average four weeks, followed by beer at 35.2% and spirits at 30.8%.
There is a distinct split between the sexes with women preferring wine, men preferring beer. 47.4% of women consume wine in an average four-week period, compared to 38.4% of men, and 54.3% of men drink beer, compared to only 17.8% of women.
There are also differences in the most popular beverages across different age groups, with more 18-24 year-olds choosing spirits (37.5%) than other types of alcohol, compared to 35-49 year-olds and 50-64 year-olds, for whom wine is the top choice (41.9% and 47.3%, respectively).
Those who drink alcohol were classified as light, medium or heavy drinkers, based on the number of drinks they had consumed in a four-week period: 1-7 drinks for a light drinker, 8-28 for a medium drinker and 29+ for a heavy drinker. While heavy drinkers represent only 34% of all drinkers, they account for a full 77% of all the alcohol that is consumed. Men are far more likely to drink heavily than women, with 42% of men reporting heavy drinking levels compared to 25% of women.
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