UK: Kingfisher Ultra beer coming to the UK

Kingfisher Drinks is launching Kingfisher Ultra, its premium world beer (ABV 5%), in the UK, KamCity reported on November 11.

Kingfisher Ultra debuted in India fifteen years ago and is now one of the country’s fastest-growing beer brands, with a compound annual growth rate of 20% between 2021-2023. It is brewed with a six-step filtration process and no additives, giving the liquid a natural golden hue. A distinct and stylish clear glass bottle and unique pull-crown lid add a premium look and feel.

The company noted that consumers are generally drinking less but better these days, so Ultra responds to that need. In India, the brand has built its reputation on tapping into premium associations, such as sponsoring premium festivals, fashion shows, and other top end events, which typically attract more affluent consumers.

Andy Sunnucks, Senior Brand Manager at Kingfisher Drinks, said: “We are delighted to introduce Kingfisher Ultra to the UK market. Those who have been lucky enough to try it in India will know that it is the gold standard! In fact, since launching in its home market back in 2009, Kingfisher Ultra has taken India by storm, becoming a bedrock of premium occasions, so we’re excited to confirm that it’s now the UK’s turn!

“Imported directly from India, Ultra really hits the spot with its light crisp taste and smooth finish and is the perfect addition to our growing Kingfisher portfolio. A year ago, we introduced Kingfisher Zero into the no and low category, so along with the original Kingfisher Premium, Kingfisher Ultra will complete our offer, which now suits a wide range of consumer tastes.”