China: The sales of Yanjing Beer exceeded 30 million hl in 2005

The vice director of Beijing Yanjing Brewery Co., Ltd. (Yanjing Beer), one of China's biggest beer brewers, Dai Yongquan said on April 8 that the sales of Yanjing Beer exceeded 3 million kiloliters in 2005 and edged into top 10 in the world's beer market by its production and sales, according to China Business Daily News.

Yanjing Beer registered a net profit for 2005 of CNY276.8m (US$34.6m), up 2.3% from 2004, on the back of a 13.8% rise in sales to CNY5.3bn. Company’s beer volumes increased by 10.3% to 2.85 million tonnes.

Another vice director of Yanjing Beer Ding Guangxue said that since the sales of Yanjing Beer exceeded 1 million kiloliters in 1999, it kept a rapid growth of 1 million kiloliters every 3 years.

Now, Yanjing Beer has wrapped up an agreement with China National Women's Volleyball Team (CNWVT) on developing the market of beer and soft drinks in the period of Beijing 2008 Olympics.

According to the statistics from China's national Bureau of Statistics, the total sales of China's beer industry surpassed 30 million kiloliters in 2005. The top 3 brewers, Yanjing Beer, Tsingtao Brewery Co., Ltd. and China Resources Snow Breweries Co., Ltd. held more than one third of the total sales.

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