USA: AB InBev CEO says too early to assess impact of Bud Light backlash
Anheuser-Busch InBev's CEO said it was too early to assess the impact of a conservative backlash in the United States against Bud Light over a social media promotion of the beer by a transgender influencer, Yahoo Finance reported on May 4.
"With respect to the current situation and the impact on Bud Light sales, it is too early to have a full view," Michel Doukeris told an investor conference call.
"The Bud Light volume decline in the U.S. over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period."
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