World: AB InBev ranked as the World’s Most Effective Marketer by Global Effie Index

Global Effie Index has ranked AB InBev as the World’s Most Effective Marketer for the fourth year in a row. The honor recognizes AB InBev’s consistent focus on growing our megabrands through consumer-centricity and marketing effectiveness that drives results.

The Effie Index reveals the most effective agencies, marketers and brands globally across industry sectors. The ranking is based on data from more than 50 Effie Awards competitions across 125 markets worldwide.

“The Global Effie Index recognizes the companies and brands that are setting the pace for marketing effectiveness around the world,” said Traci Alford, Global CEO of Effie Worldwide. “To lead the Index is to consistently deliver work that not only engages but drives measurable business growth. AB InBev’s fourth consecutive year as the top-ranked marketer is a remarkable demonstration of what it means to embed effectiveness into the core of a global organization.”

In addition to being named the #1 Most Effective Marketer globally, AB InBev earned the same recognition in Latin America and the Middle East & Africa. In total, 216 Effie Awards were won by AB InBev in 2024, including Global Grand, Global Grand Contender and Grand honors, as well as 18 Gold Awards. The highest award was a Grand Platinum for our Club Premium influencer marketing campaign created with agency partners Draftline and MarketGate in Ecuador.

“We build brands with a focus on consumer-centricity and marketing effectiveness” said Marcel Marcondes, Global Chief Marketing Officer, AB InBev. “To be named the #1 Most Effective Marketer by Effie Worldwide reflects the hard work and dedication of our teams and partners and their commitment to driving growth.”

Effie’s announcement follows recent recognition of AB InBev’s creativity and growth of our brands from Kantar BrandZ, WARC, The Drum and Brand Finance.

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