Georgia: Beer consumption on the rise with imports getting more interest from the population

The key sales markets, FMCG and the HORECA industry, are expected to maintain sustainable growth in Georgia in the coming years, Commersant Georgia reported on May 23.

While domestically produced beer has remained mostly unchanged in 2024 in absolute terms, price changes have significantly boosted the market revenue, a TBC Capital report is quoted as saying.

Domestic beer consumption has been on a rise for the last several years, reaching a new high in 2024. Boosted demand on imported beer is also visible in the annual numbers.

The increased domestic demand, especially for imported beer, is translated into significant growth of imports and reduced exports.

With import levels remaining mostly unchanged throughout the last several years, domestic demand for non-alcoholic beverages is mostly met with local production.

Export of non-alcoholic beverages has significantly increased in the past five years, exhibiting a 30% 4-year CAGR and reaching 150 mln litres in 2024.

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