World: Brand value of world’s top 50 most valuable beer brands reaches USD117.6 bln this year

The total brand value of the world’s top 50 most valuable beer brands has reached USD117.6 billion in 2025. The top three, Corona Extra, Heineken, and Budweiser, remains unchanged from 2024 in terms of ranking, Brand Finance said in their recently published Alcoholic Drinks 2025 report.

Mexico’s Modelo Especial has surpassed Bud Light to claim fourth place, pushing it to fifth. Michelob and Tsingtao have entered the top 10 for the first time, and Guinness has re-entered the top 10 for the first time since 2018, now ranking eighth to tenth, respectively. Notably, all brands in the 2025 top 10 recorded brand value growth.

Tsingtao maintains its position as the world’s strongest beer brand, with a Brand Strength Index (BSI) score of 95.6 out of 100 and a AAA+ brand strength rating, reflecting its robust market presence and enduring appeal. As one of China’s most iconic beer brands, Tsingtao remains a staple in the country's beverage sector. The brand's rich heritage and ongoing efforts to innovate and expand its international footprint have enabled it to sustain its strong brand recognition, even amid market challenges.

Filippino beer brands have emerged as some of the strongest among the top 50 brands in 2025, driven by growing disposable incomes in the country, product innovation, and a young adult demographic increasingly drawn to premium offerings. Red Horse is the second strongest, with a BSI score of 95.0 out of 100. Its brand strength can largely be attributed to its huge appeal and familiarity amongst extra-strong beer drinkers in the Philippines. Red Horse has also enhanced its brand image via inclusive marketing campaigns that connect with a large array of audiences across the country. Similarly, San Miguel Beer now ranks sixth with a BSI score of 91.4 out of 100. According to Brand Finance’s market research data in the Philippines, the brand is highly familiar to its Filipino consumers, and engages with them regularly, with a nationwide presence. Its key strengths include an extensive nationwide distribution network, a diverse product line of flavoured beers and low alcohol variants, and marketing initiatives such as sports sponsorships and celebrity endorsements.