UK: Demand for no alcohol beers and ciders up 32% in Q1 2025, pub company Stonegate Group says

New analysis of sales data from Stonegate Group, the UK�s biggest pub company, has revealed an increase in demand for low and no alcohol beers and ciders with sales up by 32% in the first quarter of 2025, compared to the same period last year. In total 271,000 low and alcohol-free beers and ciders have been sold across Stonegate�s pub and bar estate in the first few months in 2025 alone.

Furthermore, data from Stonegate�s MiXR app has revealed that low and no alcohol drinks are in most demand from 25-34 year olds � accounting for 21% of sales, compared to 12% of total draught. By comparison, young adults aged 18-24 only account for 14% of low and no alcohol beer sales, yet account for 24% of total draught beer sales. Stonegate�s research has also found that demand for low and no alcohol sales peaks on Saturdays, with nearly a quarter of sales taking place in late afternoon and early evening, between 5pm and 7pm.

Guinness 0% tops the list of best performing low alcohol beers, closely followed by Heineken 0.0%. Heineken recently marked its 1,000th 0.0% tap in the UK, with the historic 1,000th tap installed Stonegate�s Clerk & Well Pub in London, which was unveiled by Welsh footballing legend and Heineken�s 0.0 ambassador Gareth Bale.

Across the regions, London accounts for the largest proportion of low and no alcohol sales at 27% � compared to 20% of total draught beer sales.

E-malt.ru, глобальный источник информации для профессионалов пивоваренной индустрии. Два раза в неделю рассылки E-malt.com имеют последние новости отрасли, статистические данные в виде графиков и таблиц, мир ячменя и солода в ценах, и другую соответствующую информацию. Нажмите здесь, чтобы получить полный доступ к E-malt.ru. Если вы являетесь клиентом Castle Malting, вы можете получить свободный доступ к веб-сайту E-malt.ru и публикациям. Свяжитесь с нами для получения дополнительной информации напишите письмо на marketing@castlemalting.com .