13 May, 2025

Brazil: Beer prices up 1% in Q1

Beer prices in Brazil increased 1 percent in the first quarter of 2025 compared to the previous three months, according to a Bank of America report.

Among premium brands, Heineken recorded the largest adjustment, with prices up about 5 percent between December and March.

Ambev’s Stella Artois rose 1.7 percent and Corona 1.4 percent. With these changes, Heineken now costs on average 3 percent more than Stella, reversing November’s situation, when it was 3 percent cheaper.

In the mainstream segment, Itaipava led with a 5 percent price rise, a move the report attributes to higher production costs. Brahma prices stayed flat, while Skol showed mixed results: unchanged in bars and restaurants but higher at retail.

In the mid‑range tier, Budweiser posted the sharpest increases, up 8.4 percent in bars and restaurants and 6.6 percent in supermarkets and wholesalers.

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