India: Allied Blenders & Distillers confirms purchase of Fullarton Distilleries

India-based Allied Blenders & Distillers (ABD) has confirmed its purchase of Fullarton Distilleries for an undisclosed fee, Global Drinks Intel reported on February 6.

The deal sees ABD, which claims to be India�s third biggest spirits company, gain control of brands including Woodburns Contemporary Indian Whisky, Pumori Small Batch Gin and Segredo Aldeia Rum. ABD said it is �strategically positioning itself to meet the evolving demands of India�s super-premium and luxury spirits consumers�.

Based in the western state of Goa, Fullarton�s Woodburns brand is currently available in six unspecified states and union territories, with �expansion plans underway for other major markets�, according to ABD. Pumori and Segredo Aldeia are present in the on-premise channel �in key markets such as Maharashtra and Goa�.

�We recognise that the luxury segment is where we have a right to win, where we can truly add value,� said ABD�s MD, Alok Gupta. �Acquiring these brands is a natural next step in our premiumisation strategy.

�This isn�t just an acquisition; it demonstrates our deep understanding of where we can create the most value.�

Headquartered in Mumbai, ABD produces whisky brands Officer�s Choice and Sterling Reserve brands. The group launched an initial public offering last year.

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