USA & Venezuela: Venezuela’s Empresas Polar launches Polar Premium Beer in the US

Venezuelan food and beverage company Empresas Polar is looking to make a bigger splash in the United States with a flagship beer that’s being brewed in U.S. The new Polar Premium Beer is being brewed at the Empresas Polar plant in Auburndale, Florida, Craft Brewing Business reported on November 21.

Empresas Polar boast more than 83 years of experience and actually have more than 35 years in the U.S. through its Polar Pilsen brand. For Polar Premium, the company says they are sourcing North American ingredients, including Canadian malted barley and hops from Yakima Valley in Washington.

“We were born in Venezuela as a brewery in 1941, and brewing runs through our veins. It is a source of pride to add Polar Premium Beer to our global portfolio—a beer that has everything to win over American consumers, who, while familiar with a wide variety of beer styles, are always seeking quality and new experiences, like the robust and elegant flavor our beer delivers,” said María Alexandra Mendoza, marketing director for Empresas Polar’s International Business Division.

Polar Premium Beer will be available in North Carolina, New York, Washington, D.C., Texas, and Florida initially. In South Florida, it can be found at supermarkets like Sedanos, Bravo, and Presidente, as well as in specialty liquor stores.