USA, FL: Urban South Brewery acquires Pensacola�s Perfect Plain Brewing

Urban South Brewery is empire-building again and has just acquired a brewery in Pensacola, Florida.

On September 27 Urban South Brewery announced that it will add Florida-based Perfect Plain Brewing to its expanding Southern family, working collaboratively to achieve the fullest potential for both breweries.

The acquisition will apply Urban South�s well-established manufacturing and distribution expertise to market Perfect Plain�s locally-inspired craft beer throughout the Florida Panhandle.

�Under the agreement, Urban South will assume operations of the Perfect Palin hospitality brand that owns and operates four concepts in Pensacola: Perfect Plain Brewing Co., Garden & Grain, Perennial and The Well.

�The relationship between our two breweries grew naturally alongside Urban South�s desire to invest in the Pensacola community,� said D.C. Reeves, Founder of Perfect Plain Brewing Co. and Pensacola�s next elected Mayor.

�When you build a business from the ground up, you don�t let just anyone in � I�m confident that Urban South can continue to grow the Perfect Plain brand and will work to put our region on the craft beer map. Their team has a long-term vision for not only this company, but our community, and we are grateful for their support during this next phase of growth.�

With Perfect Plain in the steady hands of Urban South Brewery, which has deep roots in New Orleans as well as a satellite hub in Houston, Reeves can focus fully on his new role as Mayor of the City of Pensacola.

Driven by the mission to build a company and craft beers that represents the modern South, Urban South has been expanding its brand throughout the region with a distribution footprint that includes Louisiana, Alabama, Mississippi, Tennessee and now Florida.

Perfect Plain is a hospitality brand as well as a brewery, that collectively operates four concepts in in historic downtown Pensacola. Founded in 2007 and designed to bring people together in a spacious, welcoming environment, the Perfect Plain brewery is a fully immersive experience with a 10-barrel brewhouse, a communal taproom and an expansive dog-friendly patio.

The transaction officially closed on October 1, and all entities will retain their current brands, operations and staff.

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