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03 October, 2022



Brewing news USA, FL: Urban South Brewery acquires Pensacola’s Perfect Plain Brewing

Urban South Brewery is empire-building again and has just acquired a brewery in Pensacola, Florida.

On September 27 Urban South Brewery announced that it will add Florida-based Perfect Plain Brewing to its expanding Southern family, working collaboratively to achieve the fullest potential for both breweries.

The acquisition will apply Urban South’s well-established manufacturing and distribution expertise to market Perfect Plain’s locally-inspired craft beer throughout the Florida Panhandle.

“Under the agreement, Urban South will assume operations of the Perfect Palin hospitality brand that owns and operates four concepts in Pensacola: Perfect Plain Brewing Co., Garden & Grain, Perennial and The Well.

“The relationship between our two breweries grew naturally alongside Urban South’s desire to invest in the Pensacola community,” said D.C. Reeves, Founder of Perfect Plain Brewing Co. and Pensacola’s next elected Mayor.

“When you build a business from the ground up, you don’t let just anyone in – I’m confident that Urban South can continue to grow the Perfect Plain brand and will work to put our region on the craft beer map. Their team has a long-term vision for not only this company, but our community, and we are grateful for their support during this next phase of growth.”

With Perfect Plain in the steady hands of Urban South Brewery, which has deep roots in New Orleans as well as a satellite hub in Houston, Reeves can focus fully on his new role as Mayor of the City of Pensacola.

Driven by the mission to build a company and craft beers that represents the modern South, Urban South has been expanding its brand throughout the region with a distribution footprint that includes Louisiana, Alabama, Mississippi, Tennessee and now Florida.

Perfect Plain is a hospitality brand as well as a brewery, that collectively operates four concepts in in historic downtown Pensacola. Founded in 2007 and designed to bring people together in a spacious, welcoming environment, the Perfect Plain brewery is a fully immersive experience with a 10-barrel brewhouse, a communal taproom and an expansive dog-friendly patio.

The transaction officially closed on October 1, and all entities will retain their current brands, operations and staff.





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