Mexico & USA: AB InBev takes Constellation Brands to court over use of Corona brand name for a product other than beer

The Mexican arm of drinks company Anheuser-Busch InBev accused U.S. firm Constellation Brands in a lawsuit filed on February 15 of breaching a deal on the use of the Corona brand name by applying it to a product other than beer, Reuters reported.

Constellation has used the name for its Corona Hard Seltzer, a sparkling water with alcohol and flavouring, one of several seltzer drinks that have become popular in the United States.

The case is the latest in an increasingly competitive and litigious U.S. brewing market.

Grupo Modelo filed its suit in the U.S. district court of the southern district of New York on February 15, according to a court filing. AB InBev, which confirmed the filing, said it had failed to settle the matter with Constellation directly.

When AB InBev took full control of Grupo Modelo in 2013, it agreed with U.S. antitrust regulators to sell Grupo Modelo’s business in the United States to Constellation, including the Corona brand. AB InBev retained rights to Corona and other Modelo brands in Mexico and elsewhere.

Modelo said the licensing arrangement for Corona only extended to beer and did not include hard seltzer. Constellation was not immediately available for comment.

Constellation launched Corona Hard Seltzer in February 2020 and said in October the brand had a 6% share of the U.S. seltzer market, making it the fourth biggest brand in the segment.

The top spots are held by Mark Anthony Brands’ White Claw, Boston Beer’s Truly and Anheuser-Busch’s Bud Light Seltzer.

AB InBev’s U.S. arm Anheuser-Busch won on appeal in May in a long-running case against rival Molson Coors over adverts highlighting the use of corn syrup in the Molson Coors’ drinks Coors Light and Miller Lite.

A U.S. court also ruled this month that Anheuser-Busch should stop marketing new Michelob Ultra Organic Seltzer as the first and only seltzer certified as organic by the U.S. Department of Agriculture after a challenge from an Oregon-based brewer.