Russia: Baltika-Pikra brewery offers Krasnoyarsk residents a new beer variety, Kupecheskoye Zhivoye

On October 9, a totally new variety of beer called Kupecheskoye ZHIVOYE joined the line-up of Kupecheskoye, one of the oldest regional brands of Baltika Breweries, according to Baltika’s press release, October 9.

The main special feature of the Kupecheskoye ZHIVOYE variety is that it passes through a modern high-technology filtration process which allows the beer to keep useful matter while also increasing the shelf life of a "live" beer from the traditional 5 days up to 2 months.

Sergei Tolstenko, brand manager of Kupecheskoye beer, comments on this development as follows: "The absence of pasteurisation makes it possible to keep a maximum of aroma and taste qualities of live beer. The appearance of the new unpasteurised variety will be an additional advantage of the Kupecheskoye brand, enabling us to enhance the desirability of the brand among our permanent buyers and also to attract new ones."

The new product is an example of the effective combination of the best traditions of beer brewing of the "Soviet" age, when all beer was "live" but spoiled quickly, and the leading experience of specialists at Baltika Breweries. For preparation of Kupecheskoye ZHIVOYE we use ecologically pure malt and the highest quality hops.

Kupecheskoye ZHIVOYE will be produced in convenient 1.5 and 2-litre PET. An original design label which underlines the taste advantages of the Kupecheskoye ZHIVOYE variety was especially created for this product.

The alcohol content is no less than 4.0% by volume.
Extract concentration of the initial wort is 11.0%.
Energy value is 39.0 kcal per 100g of beer.
Nutritional value is not more than 4.3g carbohydrates per 100g of beer.
The product has no preservatives and is not pasteurised.
Shelf life is 60 days.

Information about the Kupecheskoye brand:

The Kupecheskoye brand was created in 1993 and became one of the first regional beer brands in our country. Kupecheskoye was created for those who respect high quality and who value traditions in beer. Today Kupecheskoye includes the varieties Kupecheskoye Zhivoye, Kupecheskoye Classic, Kupecheskoye Special and Kupecheskoye Krepkoye.

The beer Kupecheskoye Classic has won awards and prizes at various regional and Russian exhibitions, among them: "Best food product of the Krasnoyarsky Krai," "100 best goods of Russia," the "Gold medal of the 5th International Professional Competition of Beer, Beverages and Mineral Waters.