UK:Tiger beer got new bottle and label design

Tiger beer got a new bottle and label design, as it looks to reaffirm its Asian heritage. The launching of the new packaging will be supported by a £1m advertising campaign in newspapers and magazines, The Publican announced on April 27.

Small but significant changes to the label design will, according to the brand owners, bring further success to the imported Asian beer.

“Tiger’s stylish new brand identity represents its evolution in the market,” said Bennett Neo, managing director of Tiger Beer UK. The new brand identity captures the essence of Tiger, and the refined iconic brand design represents Tiger’s Pan-Asian heritage and world-acclaimed success.At Tiger we’re very excited to be introducing the new-look Tiger to the UK. We hope to build on the success Tiger has experienced in the past and take the brand forward, becoming the leading Asian beer and the top genuine imported premium packaged lager in the UK.”

On the label a new Tiger descriptor “World Acclaimed” has been added to recognise Tiger’s success around the world, including the 1998 Brewing Industry International Awards gold medal and the gold award at the 2004 Association of Brewers World Beer Cup.