Germany: Privatbrauerei Gaffel to take over Mhlen Klsch beer brand
Germanys Privatbrauerei Gaffel will officially take over the Mhlen Klsch brand from Brauerei zur Malzmhle on September 1, 2025, marking a pivotal step in the ongoing consolidation of the Klsch beer market, Inside.Beer reported on June 3.
The brand, with an annual output of around 50,000 hectoliters, will soon be brewed at Gaffels state-of-the-art facility in Cologne-Porz. Gaffel will also assume responsibility for distribution, aligning its total proprietary beer volume with that of market peer Clner Hofbru Frh, each now reaching roughly 320,000 hectoliters.
According to Heinrich Philipp Becker, managing partner of Gaffel, the acquisition is about more than volume: Mhlen is a jewel in the Klsch segment with high potential, especially in formats like the 0.33-liter ale bottle and the 0.5-liter Euro bottle.
The shift also marks the end of in-house brewing of the brand at Malzmhle, a move that affects about 20 jobs out of the brewerys 250 positions. Malzmhle had moved Mhlen Klsch production in 2022 to the facilities of Snner located in Cologne-Kalk. Malzmhle had acquired Snner in 2021 and renamed the brewery to Brauwelt Kln, to make it the home of both beer brands. Bottling had already been outsourced to contract producers such as Knigshof in Krefeld. The future of Malzmhle now lies in gastronomy.
Melanie Schwartz, managing director and 80% shareholder of Malzmhle, emphasized the strategic decision to withdraw from brewing Mhlen Klsch:together with business partner Dr. Michael Rosenbaum, the company will focus on its hospitality portfolio, including six Cologne-based venues such as the historic brewpub on Heumarkt, Anno 1858, and Brauwelt Kln. Gaffel will remain a long-term contract partner for Mhlen Klsch distribution. Meanwhile, the former Snner brewery will continue producing its own beer and spirits, including the Klsches Wasser soft drink range.
The Klsch market has been under pressure, with total sales falling by 2.5% in 2024 to 1.42 million hectolitresdown from 1.785 million in 2019. Rising energy and raw material costs have further strained small breweries, pushing many toward partnerships or market exits.