Australia: Coca-Cola sells Feral Brewing to joint venture
Coca-Cola Europacific Partners Australia (CCEP Australia) has sold Feral Brewing to a joint venture comprising Nail Brewing and a consortium of investors, including fellow independent Western Australia brewery Beerfarm, Inside FMCG reported on May 21.
CCEP Australia MD Orlando Rodriguez said the sale of Feral Brewing will allow the company to focus on its core NARTD (non-alcoholic ready-to-drink) portfolio.
“The purchasers possess the attributes to deliver the necessary scale to achieve long-term sustainable growth for the Feral business and, just as importantly, to continue to invest in the development and growth of the Feral team,” added Rodriguez.
With a strong footprint in the WA brewing industry, Beerfarm and Nail Brewing said they will continue to support and grow the Feral brand and its production volumes while maximising beer production at their Bassendean site.
Feral Brewing’s production facilities will be used to produce Beerfarm’s products, enabling Beerfarm to triple its volume, expand its presence in the craft beer industry, and meet the supply demands of larger liquor distributors in the country.
Meanwhile, Beerfarm’s Metricup brewing facilities will continue to produce a core range of products and enable further innovation to pioneer new craft beer and other products.
In response to the acquisition, Ian Atkins, founder and director of Beerfarm, said: “This is a watershed moment for Beerfarm. Feral’s Bassendean production facilities are in fantastic condition, which means we will continue to produce the same quality of independent craft beer – just substantially more.”
The transaction is expected to be completed in June, and the transition will take place over the next three to six months.
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