China: Budweiser China launches its first-ever organic beer

Budweiser China is making waves in the high-end beer scene with the launch of its first-ever organic beer, the Dao Insights reported on October 2.

Dubbed the �Brewmaster Organic�, the newly launched beverage strictly adheres to organic production standards throughout its production process. Maintaining a commitment to natural processes, the beer is free from genetically modified seeds, chemical pesticides, or fertilizers. In addition, over 95% of its ingredients (excluding water) are organic, a claim validated by its fresh certification from the Nanjing Guohuan Organic Products Certification Center.

The launch comes as brands increasingly align with the growing Chinese organic market. According to a report from JD.com Supermarket�s �White Paper on Organic Consumption Trends in 2022�, the nation�s organic market is expected to hit 107 billion RMB (14.9 billion USD) by 2023.

China�s burgeoning organic market, though growing, trails behind global leaders like the US, which recorded a staggering 50.9 billion USD in 2021 according to FiBL, highlighting China�s immense untapped potential in this sector.

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