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CASTLE MALTING NEWS in partnership with www.e-malt.com Dutch
02 March, 2021



Brewing news USA: Sapporo U.S.A. unveils new SAPPORO PURE beer

Sapporo U.S.A., maker of the number one selling Asian beer brand in the United States, has unveiled SAPPORO PURE, a new superior light beer that will serve the evolving tastes of the modern consumer as well as longtime Sapporo drinkers, WFMZ Allentown reported on March 1.

SAPPORO PURE is brewed to stand out to a new generation of beer drinkers looking to be more thoughtful of their consumption habits without compromising flavor. The beer will be among the lowest calorie options for beer drinkers in the superior light beer category, with only 90 calories, 2.4g carbs, and 4.0% ABV.

SAPPORO PURE is brewed for the consumer who seeks a balanced, active lifestyle. Whether it's through enjoying a personal hobby or a long hiking trip with friends, the new beer is meant to accompany the life moments where we feel at our most centered. SAPPORO PURE is ideal for consumers who appreciate a conscientious life filled with great experiences best enjoyed with a truly satisfying beer.

"More and more consumers are taking a balanced approach in their choices in alcoholic beverages and we wanted to meet that expectation with an exceptional light beer," said Scott Pederson, Senior Vice President, Marketing, SAPPORO U.S.A. "With Sapporo continuing to grow in popularity, PURE is a natural extension of our portfolio. Our Japanese brewers have been actively overseeing the development of the beer in North America, taking great care in getting the taste just right."

The golden-hued beer is crisp and effervescent, featuring bright floral notes with a subtle hop bitterness. As one of the few superior light beers on the market with 90 or fewer calories, SAPPORO PURE will be targeted to meet consumer demands for new products that complement their pursuit of life's best moments.

"Sapporo's Japanese heritage is a crucial element to our uniqueness and continued drive to innovate," notes Pederson, "For us, it's important that our new as well as loyal fans have a high-quality, easy to drink light beer that makes no compromise in quality and taste."

As the long-standing #1 selling Asian beer brand in the U.S., Sapporo aims to leverage its momentum and unique position in the market to resonate with American consumers seeking an authentic, expertly crafted light beer experience.

SAPPORO PURE will join a Sapporo brand family that also includes SAPPORO PREMIUM, SAPPORO PREMIUM BLACK, SAPPORO PREMIUM LIGHT and SAPPORO RESERVE. SAPPORO PURE can be enjoyed in a distinctly designed 12 oz. slim can and available in 6-packs, rolling out to 17 states across the U.S. beginning this month, including Arizona, California, Colorado, Florida, Georgia, Hawaii, Illinois, Massachusetts, Maryland, New Jersey, New York, Nevada, Oregon, Pennsylvania, Texas, Virginia, and Washington.





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