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UK: UK-bred spring barley Belter wins full approval for brewing
UK: Britons drinking less alcohol than before
The Netherlands: Heineken fined for distributing beer cans without mandatory deposit
Argentina: Barley crop forecast maintained at 5.4 mln tonnes
Australia: Barley harvest almost complete and likely to reach 15.8 mln tonnes
UK: Britons drinking less alcohol than before
The Netherlands: Heineken fined for distributing beer cans without mandatory deposit
Argentina: Barley crop forecast maintained at 5.4 mln tonnes
Australia: Barley harvest almost complete and likely to reach 15.8 mln tonnes
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29 June, 2007
USA: Heineken picks MediaVest as its Hispanic media buying and planning agency
Heineken USA has selected MediaVest as its Hispanic media buying and planning agency, according to Media Week, June 26. The account will be supported by MediaVest’s multicultural in-house agency, MediaVest 42 Degrees.
The selection of MediaVest is a consolidation of Heineken’s Hispanic buying and planning with its general market buying and planning, also handled by MediaVest.
The Vidal Partnership will continue to be Heineken USA’s Hispanic agency for creative and promotional programs.
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This article is courtesy of E-malt.com, the global information source for the brewing and malting industry professionals.
The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .
