Ireland: Heineken tops list of Checkouts Top 50 Alcohol brands
Heineken has topped the list of Checkouts Top 50 Alcohol brands, produced in association with Nielsen, Hospitality Ireland reported on September 12.
According to the research, Heineken is also number one on the Top 20 LADS (Long Alcoholic Drinks) list.
Jenny Whelan, editor of Checkout magazine notes, Heineken has done a lot of good work in both NPD and customer engagement in recent years, and this has clearly paid off.
It has been ahead of the trend towards low-alcohol offerings, and it is probably the only beer brand in the world to run an ad that centres on saying no to a beer (in a bold TV spot featuring racing legend Sir Jackie Stewart).
It is this kind progressive approach to the market that keeps Heineken so consistently relevant.
Meanwhile, looking at the other alcoholic drinks categories, Santa Rita continues to be the market leader for wine in Ireland, but the data also reveals that names like McGuigan (number two on the Top 20 Wines list) and Wolf Blass (number three) have both seen growth this year.
Finally, Smirnoff remains number one of the Top 20 Spirits list, followed again by Jameson (2) and Huzzar (3). However, driven by growing interest in gin, Gordons has jumped three places, from 14 to 11, while Bombay Sapphire has made it onto the list, at 18.
The Checkout Top 100 Brands lists the Top 100 selling brands in Ireland (Value Sales) through mainstream grocery outlets and is produced in association with Nielsen. For the purposes of the listings, a brand is defined as every product falling under a brand banner within a specific product class. No Private Label products are included.
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