UK: Tiger Beer media account is going to be handled by Young & Rubicam
Tiger Beer is reviewing its UK media business, following last month's appointment of Young & Rubicam to handle its advertising, Brand Republic published October 25.
The media account is currently handled by Walker Media; Tiger has asked other, smaller agencies to pitch.
Asia Pacific Breweries appointed Young & Rubicam following a five-way pitch involving roster agencies Leo Burnett, Saatchi & Saatchi Malaysia and BBDO Singapore, as well as non-roster agency M&C Saatchi. Young & Rubicam will drive Tiger's global communications.
Tiger Beer revamped its logo and packaging through Design Bridge earlier this year, supported by a £5 million promotional budget.
Regresar
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.
