Denmark: Carlsberg launches Denmark’s first beer brewed entirely from regeneratively grown barley malt

Carlsberg has launched Grobund, Denmark’s first beer brewed entirely from regeneratively grown barley malt, marking a major step in its sustainability drive, New Food Magazine reported on June 13.

The announcement coincides with the 2025 Danish political festival, Folkemødet (12-14 June), where the beer will debut, signalling the start of Carlsberg Denmark’s ambition to brew all its beer from regenerative grain by 2040.

Produced at Carlsberg’s Valby Bakke brewery, Grobund is a symbolic introduction to the company’s wider strategy to embed regenerative agriculture – a method focusing on soil health, biodiversity and minimal environmental impact – into its supply chain. The beer will be available on tap and in cans during the festival and also at the Home of Carlsberg in Copenhagen.

“Grobund will be the symbol of a much larger movement for Carlsberg. We are already testing the barley malt in the regular Carlsberg pilsner. The goal is that by 2040, we will brew exclusively with regenerative grain across the entire Carlsberg group,” said Peter Haahr Nielsen, Managing Director at Carlsberg Denmark.