Colombia: Bavaria Brewery recognized as one of the twelve most valuable brands in Colombia

In the 2024 edition of “The Most Valuable Colombian Brands” study, Bavaria Brewery was recognized as one of the twelve most valuable brands in the country due to its significant economic impact on the national market.

With more than a century of history, Bavaria has cemented its place in Colombian culture, representing innovation, quality, and a unique value proposition in the beer industry.

According to an analysis by the firm Brandvalorum, Bavaria’s flagship brands, Águila and Poker, have been consolidated as Colombia’s most valuable, each worth over $500 million. Meanwhile, Águila Light and Pony Malta, valued between $100 million and $500 million, reflect the growth of the low-alcohol and malt beverage segments.

Álvaro de Luna, Vice President of Marketing at Bavaria, stated: “We are proud to be leaders with brands that are loved by Colombians, that have accompanied them in their best moments and that are connected to the history and progress of our country.”