UK: Guinness 0.0 to be available on-trade nationwide this month

Following its off-trade launch last year, Guinness 0.0 will be available in pubs, bars and restaurants all over the UK this month, the Morning Advertiser reported on December 23.

Brewed the same way as standard Guinness, the alcohol is then removed through a cold filtration process resulting in the same smooth, balanced flavours of chocolate and coffee alongside the dark colour and creamy head Guinness is known for at just 17 calories a serve.

Additionally, since its launch last year, the alcohol-free variant from the brewers at St James’ Gate has become the fastest growing non-alcoholic beer in the off trade, according to Nielsen Scantrack.

Guinness GB head Neil Shah said: “We know that the No and Low category presents a huge opportunity for the on trade, so we’re excited to launch Guinness 0.0 in pubs, bars and restaurants across GB.

“With some consumers opting to go alcohol-free at their favourite venues, we’re delighted that they can enjoy the unmistakable Guinness taste, just without the alcohol.”

Guinness 0.0 will be available in can format.

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