UK: 70% of total beer consumption by 2025 expected to be of premium or super-premium brands

One of the world’s biggest brewers says that customers are increasingly buying premium and super-premium beers, with the name on the bottle of more importance than ever, The Talking Retail reported on December 16.

Budweiser says that by 2025 it expects 70% of total beer consumption in the UK to be of brands classed as premium or super-premium, against 61.7% now.

Budweiser, which brews Budweiser, Stella Artois and Corona, said that world beers are proving crucial in boosting sales.

Brand name matters even in alcohol-free beer, argued Budweiser, pointing to the success of its Budweiser Zero and Stella Artois Alcohol Free products.

Other factors have also boosted sales. Mark Wingfield-Digby, off-trade sales director at Budweiser, said: “Covid-19 had massive long-term implications on how Brits consume beer.

“As we look ahead to 2022 and beyond, premiumisation is our big bet.

“Combined with the increased momentum for at-home beer consumption, there’s a huge opportunity for retailers to drive sales through a robust premium line-up.”

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