Industry News       English French Dutch Spanish German Russian Italian Portuguese Portuguese Danish Greek Romanian Ukrainean Chinese Polish Korean
Logo Slogan_Portuguese


CASTLE MALTING NEWS in partnership with www.e-malt.com Portuguese
10 June, 2021



Brewing news India: Beer sales drop by 39% in 2020

India’s drinks industry suffered its worst year in recent memory due to the pandemic as a nationwide lockdown for more than a month and subsequent closure of bars, pubs, restaurants and hotels till early September wreaked havoc on sales of whiskey, beer, rum and vodka, the Time of India reported on June 9.

Total sales volume crashed about 29% to 474 mln cases (of 9 litres each) in 2020, from 668 mln in 2019, as per latest data from IWSR Drinks Market Analysis. This is the second year in a row that volumes dropped. In 2019, sales were down 3.4% due to a slowing economy, which negatively impacted consumer demand.

Sales of spirits – which include whiskey, gin, vodka, rum and brandy – were down 20% to 277 mln cases in 2020. Within this, gin sales were the worst hit, dropping 57% to 0.8 mln cases as people socialized less.

Sales of beer, which make up 41% of the total national alcohol sales, dropped 39% to 193 mln cases because the lockdown coincided with the peak season.

“Beer and RTDs (ready to drink) suffered precipitous falls, deprived of many of the venues and occasions that had driven consumption forward. The timing of the lockdown could not have been worse, especially for beer. The category relies on young urban drinkers and after-work occasions and its peak season for consumption was about to start,” IWRS said in its report.

As institutions remain shut, people drank more at home. The report cautioned that while the segment recovered quickly in the second half of 2020, the second wave and subsequent lockdowns have taken away hopes of a rapid recovery. “Any momentum gained in the latter half of 2020 and into the new year is now in danger of being lost.”





Voltar



E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .














We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.     Ok     Não      Privacy Policy   





(libra 1.7813 sec.)