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USA: January-October taxable beer removals estimated down 5% versus last year
Americas: Heineken appoints Alex Carreteiro as Regional President Americas
Europe: Europes beer market continues to contract for the fifth consecutive year
UK: AHDB releases 2026/2027 recommended lists of cereals and oilseeds
USA, MD: Watchtower Brewing Company becomes Aberdeens first brewery
Americas: Heineken appoints Alex Carreteiro as Regional President Americas
Europe: Europes beer market continues to contract for the fifth consecutive year
UK: AHDB releases 2026/2027 recommended lists of cereals and oilseeds
USA, MD: Watchtower Brewing Company becomes Aberdeens first brewery
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29 June, 2007
USA: Heineken picks MediaVest as its Hispanic media buying and planning agency
Heineken USA has selected MediaVest as its Hispanic media buying and planning agency, according to Media Week, June 26. The account will be supported by MediaVest’s multicultural in-house agency, MediaVest 42 Degrees.
The selection of MediaVest is a consolidation of Heineken’s Hispanic buying and planning with its general market buying and planning, also handled by MediaVest.
The Vidal Partnership will continue to be Heineken USA’s Hispanic agency for creative and promotional programs.
Torna
This article is courtesy of E-malt.com, the global information source for the brewing and malting industry professionals.
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