Russia: Stepan Razin Brewery launches a new beer brand
“Three Bears Klassicheskoye”, “Three Bears Svetloe” and “Three Bears Krepkoe” will appear in a 0.33 l bottle and in PET 1,5 l in off-trade outlets of St. Petersburg, Kaliningrad, cities of North West region and Moscow, the press service of the Union of Russian Brewers announced on May 03.
The brand is positioned in a lower mainstream/upper economy beer segment.
“Three Bears” is a classic beer of high quality with excellent refreshing, ripe and rich taste. It is brewed by unique recipe, using only natural ingredients. “Three Bears Svetloe” has a pleasant malt beer aroma and rich hop taste. Best sorts of barley and exquisite sorts of hop created a beer with well balanced, brisk and light honey beer taste. “Three Bears Krepkoe” has a pleasant hop beer aroma, distinctive and rich taste with soft bitterness. “Three Bears Klassicheskoye” combines a pleasant beer aroma, ripe and rich taste with balanced bitterness and roughness.
Roland Pirmez, CEO Heineken Russia, comments: “Three Bears is a strong regional brand in our portfolio with a very successful history in Russia. Its launch at Stepan Razin Brewery is a result of Stepan Razin’s successful integration in Heineken Russia.”
Igor Shatz, General Director of Stepan Razin Brewery, adds: “Since April,1 2006 the label of Stepan Razin brand has been renewed. This change has been well appreciated by our consumers. We do hope that the launch of a new brand will make a successful step further in the history of Stepan Razin Brewery.”
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