UK: Foster's Twist will go on sale following the soccer World Cup
The new owner of Foster's lager in Europe has wasted no time in unveiling plans for the brand's first major UK launch in more than 10 years, The Advertiser communicated on April 18.
Foster's Twist, a citrus-flavoured lager, will go on sale following the soccer World Cup and will be backed by a multi-million pound advertising campaign, brewer Scottish & Newcastle said.
The move comes just days after S&N paid $741 million to Melbourne-based Foster's for the trademark throughout Europe, the Russian Federation and Turkey. It had brewed Foster's under licence for more than a decade.
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.