USA: AVP announces three-year extension with Bud Light

AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc, a lifestyle sports entertainment company focused on professional beach volleyball announced today a three-year extension of its agreement with Bud Light, making it the 'alcohol and non-alcohol' official malt beverage of the AVP Tour, according to the press release of April 18.

Bud Light will continue to be a vital marketing partner of AVP and will serve as the title sponsor for the AVP Bud Light Santa Barbara Open, as well as, the presenting sponsor for the Tempe, Hermosa Beach, Seaside Heights, and Manhattan Beach Open.

Parent company Anheuser-Busch has been a long-time supporter of the AVP Tour, beginning in 2001 with sponsorship by Michelob Light and ultimately Bud Light.

"We are thrilled to extend our successful relationship with Bud Light," said Leonard Armato, CEO and Tour Commissioner. "Bud Light and Anheuser-Busch have been very supportive of the AVP Tour over the last several years, with Bud Light's active and robust marketing campaigns, helping us to reach a larger audience creating even more excitement around our events. We not only appreciate Bud Light's involvement to date, but enthusiastically look forward to continuing our mutually beneficial relationship over the next three years."

"AVP is one of the fastest-growing, contemporary sports in the U.S. that showcases some of the world's best professional volleyball players," said Kathy Casso, Anheuser-Busch's senior director of sports marketing and Bud productions. "Its energetic, fun and outgoing fan base of both male and female beer drinkers is a great fit for Bud Light and we're excited to continue our support in helping the Tour to grow."

About the AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP will stage 16 events throughout the United States in 2006. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.

About Bud Light/Anheuser-Busch. Brewed by Anheuser-Busch, Bud Light is the world's best-selling light beer, and the best selling beer in the United States.Based in St. Louis, Anheuser-Busch is the leading American brewer, holding nearly 50 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans. For more information, visit www.Anheuser-Busch.com.

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