Canada: Lakeport Brewing introduces new packaging on top-selling Lakeport brands

Lakeport Brewing Income Fund, an Ontario-based brewer of value-priced, quality beer, announced on April 11 that its top-selling Lakeport Honey Lager, Lakeport Pilsener and Lakeport Light are now all available in newly redesigned packaging.

"Over the past few years, Lakeport has built tremendous brand equity with its Lakeport Family of brands. By redesigning the packaging to include bold, bright graphics drinkers will not only recognize their favourite Lakeport brands, but applaud the makeover" said George Croft, Lakeport's President.

The redesign of the Lakeport Family (Honey Lager, Pilsener and Light) maintains the colour scheme and overall look of the original designs but important changes have been made to attract new drinkers to the Family. The new designs are more dynamic and impactful and feature the Lakeport name more prominently in order to capture incremental brand registration in the retail environment. Changes were also made to reinforce Lakeport's exceptional quality message.

"Ask anyone who has tried Lakeport brands, they will attest to the fact that we make great, high quality beer," said Teresa Cascioli, Lakeport's Chair and Chief Executive Officer. "This packaging redesign enables us to highlight the passion, effort and craftsmanship that goes into making every drop of Lakeport beer" added Cascioli.

Lakeport Brewing Income Fund is an Ontario-based brewery focused on producing value-priced quality beer for the Ontario take-home market. Lakeport produces nine proprietary beer brands. Lakeport pioneered the "24 for $24" value segment. Its Lakeport Honey Lager is one of the top-selling brands in The Beer Store. Lakeport has more than 170 full-time employees at its production facilities in Hamilton, Ontario. The Fund's units trade on the TSX under the symbol TFR.UN (TFR stands for 'two-four').

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