USA: Paulaner USA announces record-breaking year for its core portfolio

Paulaner USA, the exclusive US importer of the legendary Paulaner and Tsingtao brands has announced a record-breaking year for its core portfolio and continuing growth in its Allied Brands, Hacker Pschorr and Fuller’s English beers, the Wine Business reported on January 22.

Shipments to wholesalers for Paulaner Brand Family rose +11%, with depletions up +12% indicating increasing demand for the leading premium German import. Tsingtao, the #1 Chinese imported beer in the US, saw shipments to wholesalers grow +23%, with depletions up +25%. Hacker Pschorr shipments were +3% and depletions +2%, while the Fuller’s portfolio, paced by London Pride’s reputation as the preeminent English Ale, increased +10% on a shipment basis.

“The performance of our portfolio in context of the overall beer market trends in 2023 are testimony to the quality of our products, the dedication of our sales team and the commitment of our wholesalers to the strategic direction we have established for our business,” said Steve Hauser, President and CEO of Paulaner USA.

“2023 saw continued growth in both retail distribution and brand sales velocity as our local teams worked with their wholesalers to drive new opportunities in the marketplace. Working together we expanded our off-premise chain store distribution in the grocery and mass merchandising channels and accelerated the expansion of our on-premise presence,” concluded Hauser.

Paulaner USA is setting out to have another record-breaking year in 2024 with new packaging innovations, including large can formats for the Paulaner Münchner Lager and Tsingtao Premium Lager brands designed specifically to grow their convenience channel business, as well as offerings in the fast-growing 0.0 segment with Paulaner 0.0 Weizen-Radler and Tsingtao 0.0.

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