Kenya: Beer is most preferred drink among Kenyans - report

A new report has determined that beer is the most preferred drink among Kenyans in 2022, the Business Insider Africa reported on July 29.

The East African Breweries PLC (EABL) report revealed that Kenyans increased their uptake of various alcoholic drinks in the financial year ended June 30, 2022, compared to the previous year.

Data from the report showed that Kenyans spent Ksh109.4 billion ($ 11 million) to buy various alcoholic brands in the country. The report stated that this figure represents a 27 per cent increase in the net sale recorded in the previous year.

Further insights from the report also showed that the overall amount Kenyans spent on hard drinks is likely to be higher than the net sale EABL recorded if the net sales of other brewers in the country are considered.

“The group’s net sales were boosted by double-digit growth across all its markets and categories, owing to an improved operating environment as outlets reopened, coupled with sustained investment behind marketing and commercial activities,” the report said.

One exciting highlight from the report indicated that beer was the most preferred drink among Kenyans. According to the report, beer performance was up 27 per cent, aided by the beer recovery in Kenya, compared to spirits, malt, and others.

“EABL has delivered another set of consistently strong results across key metrics. These results reflect the high-performance culture we have created across the business, the rigorous execution of our strategy, the strength of our portfolio across categories and our agility in responding to emerging trends and insights,” said EABL Group CEO Jane Karuku.

The report noted that the group’s spirits category was up 26 per cent, boosted by a 27 per cent growth in mainstream spirits. It added that the local spirits production helped deliver further incremental growth, cementing the business as a total beverage alcohol player.

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