Belgium: Belgian Barrels Alliance teams up with Zeromint to help preserve Belgian beer culture
Brewers and farmers of the Belgian Barrels Alliance (BBA) have teamed up with Zeromint to offer non-fungible tokens (NFT) aimed at preserving the Belgian beer culture and heritage recognized by UNESCO, the Bharat Express News reported on January 1.
As part of the partnership, Zeromint will create and offer exclusive NFTs on the GoChain blockchain, which will be made available to international beer lovers through BBA. From January 1, the organization will run several BBA NFT fundraising projects around the sustainability and preservation of Belgian brewing heritage for the next 14 days.
According to the official statement, the first Belgian NFT barrel auction will be used to recruit 11 participants to star in a film produced by BBA titled Belgian Barrels:
“The aim of the film project is to further eternalize the history of Belgian beer through professional film production, which BBA plans to promote and distribute globally.”
Additionally, NFT winners will join a whitelist of VIP access to all BBA events and access to vintage beer menus and exclusive bottles at BBA clubs. “Eighty percent (80%) of the revenue generated from the NFT auction will go to a local charity in Belgium,” the ad says. Tom De Block, co-founder of the Belgian Barrels Alliance added:
“Belgian beer is not just beer. It is a rich and complex story about old families and real people who have become legends. It is simply an honor to open some of their bottles and tell their story.”
The Alliance also plans to launch NFT initiatives to promote tree plantations and acquire specialized craft skills and traditions, in addition to creating opportunities for engagement and rewards for beer enthusiasts and enthusiasts.
Back
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .
