South Africa: AB InBev sees significant move to more affordable beer brands
Carling Black Label benefited from a shift to more affordable booze brands last year, according to the latest AB InBev results.
The world's largest brewer, Anheuser-Busch InBev, took a big hit in 2020 due to South Africa's various alcohol bans.
While overall booze sales dropped significantly, the brewer says there was a significant move to more affordable beer brands.
As a result, Carling Black Label grew its market share significantly last year, according to Business Insider SA.
Business Insider SA editor Helena Wasserman says price-conscious drinkers took advantage of Black Label's 750ml returnable quart bottles.
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at firstname.lastname@example.org .