23 January, 2021

Ukraine: AB InBev Efes bringst wo new lagers under Modelo brand to Ukraine

AB InBev Efes has begun importing two new lagers under the Modelo brand into Ukraine from Mexico, the company's press service told Interfax-Ukraine on January 21.

The company said that the Ukrainian stores already sell Modelo Especial light lager of the pilsner type Modelo Especial (contains 4.5% alcohol) and dark Modelo Negra (contains 5.4% alcohol), both drinks are available in 355-ml glass bottles.

Representatives of the company do not disclose information on the volume of imports of the new product to Ukraine but noted that no local production of the lagers is planned.

Modelo is the export brand of the Mexican company Grupo Modelo, best known for its Corona brand. The company is part of the Anheuser-Busch InBev Corporation.

As reported, one of the leaders of the Ukrainian brewing market AB InBev Efes Ukraine was created in 2018 as a result of the merger of AB InBev and Anadolu Efes on the territory of Ukraine and Russia. AB InBev Efes Ukraine has three breweries in Chernihiv, Kharkiv and Mykolaiv.

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