Azerbaijan: Carlsberg Azerbaijan reports successful 2018

In 2018, Carlsberg Azerbaijan continued to grow in all sales channels, which became possible due to the growth of the beer market in the country, Trend News Agency reported on February 18.

In 2018, the company's shipments increased compared to 2017 thanks to a stabilization of the macroeconomic environment in the country, favorable weather conditions and key projects aimed at improving efficiency and increasing sales volumes. It is also worth noting the positive impact of the increase in tourist flow to the country in 2018.

The company showed growth in volumes and market share in all sales channels. Thus, the growth of market share in the traditional trade channel (small shops) was +1.1%, in the modern trade channel (large chain supermarkets) +2%, and in the on-trade channel (pubs, restaurants) +7%.

Carlsberg Azerbaijan brewery is located in Khirdalan, 10 kilometers from the capital of Azerbaijan. The production capacity of the plant is 800,000 hl per year, the company employs about 250 people directly and about 400 indirectly (distributors, agencies, contractors). The company’s annual state budget contributions are about AZN15 million. Its portfolio includes such popular brands as Xirdalan, Tuborg, Baltika 7, Baltika 0, Baltika 9, Baltika 4, Baltika KULER, Efsane, Zhigulevskoe Firmennoe, Carlsberg, Holsten, Kronenbourg Blanc, Seth&Riley's Garage.

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