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UK: Britons drinking less alcohol than before
The Netherlands: Heineken fined for distributing beer cans without mandatory deposit
Argentina: Barley crop forecast maintained at 5.4 mln tonnes
Australia: Barley harvest almost complete and likely to reach 15.8 mln tonnes
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CASTLE MALTING NEWS in partnership with www.e-malt.com
29 June, 2007
USA: Heineken picks MediaVest as its Hispanic media buying and planning agency
Heineken USA has selected MediaVest as its Hispanic media buying and planning agency, according to Media Week, June 26. The account will be supported by MediaVest’s multicultural in-house agency, MediaVest 42 Degrees.
The selection of MediaVest is a consolidation of Heineken’s Hispanic buying and planning with its general market buying and planning, also handled by MediaVest.
The Vidal Partnership will continue to be Heineken USA’s Hispanic agency for creative and promotional programs.
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This article is courtesy of E-malt.com, the global information source for the brewing and malting industry professionals.
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