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BEER IS EASY with our new exclusive agent in VIETNAM

Vietnam is one of the world’s top 10 beer producing and consuming nations, well above France, Spain, Italy and India. It ranks 3rd in Asia, after China and Japan. Beer is by far the most popular alcoholic drink in Vietnam, with an annual turnover of more than 5 billion US$ in 2022, accounting for about 74% of the total annual alcoholic drinks market.

Vietnamese people have developed a distinct beer culture in which beer (bia in Vietnamese) plays an important role in socialization, as well as in relaxing and contemplating. Craft brewing is booming along with the entire Vietnamese economy and its tourism sector. Craft beer recipes in Vietnam can get especially original and exotic with the inclusion of locally produced ingredients like buckwheat, beetroot, lemongrass, passion fruit, and even coffee and cocoa.

Today, we have a particularly exciting piece of news to share.
We are delighted to announce, that HMG INVESTMENT DEVELOPMENT & SERVICE CO., LTD is our new exclusive agent in Vietnam. “Build your trust” and “BeerIsEasy” are their 2 favourite mottos.

Their very first Castle Malting container has already got through customs and the malt is available for immediate delivery!

We would like to take this opportunity to wish HMG team of skilful and experienced in brewing supply chain professionals all success in their efforts to promote our products. We are looking forward to making together a solid contribution to the ongoing craft revolution in Vietnam by supplying Belgian base and specialty malts of the highest quality, that stimulate brewers’ creativity and imagination, and open-up new brewing horizons for them. A fusion of Belgian malting and brewing traditions with local Vietnamese adjuncts sounds particularly tempting and promising!

For more information about HMG, and their contact details, you might well access their website (

#AsianBeer #VietnamBrewery #VietnamBeer #VietnamCraftBeer #VietnamCraftBeerCommunity #BeerIsEasy #CastleMalting #CraftBrewing #BrewingIndustry #HoChiMinhCity

Published: 21/09/2023
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