UK: Scotland Food and Drink urges drinkers to ditch imported beer

Industry body Scotland Food and Drink (SFD) has urged drinkers to ditch imported beer in a bid to grow Scottish brewing into a £1 bln industry by 2030, the Food Manufacture reported on December 6.

The plan followed a year-long study into the challenges of growing the sector, led by the newly created Brewing Industry Leadership Group, with the outcomes published in a new report titled Brewing Up a Storm.

SFD chair Hilary Jones commented: “Even though we have an unrivalled track record producing great beer and centuries of history behind us, the rising popularity of global craft beer means that Scotland needs to sharpen its game if it is to remain an international leader.

“Scotland has a precious reputation for brewing quality and there are many opportunities for future growth, but we need a new national and unified approach, which maximises potential and drives quality.”

The report detailed 16 recommendations that will be implemented to achieve SFD’s goal of a £1 bln brewery industry. This included the promotion of brewing as a career of choice, with multiple entry points, and filling current and future skills gaps, as well as upskilling the industry. A full list can be found in the box below.

“The strategy launched today brings a collaborative approach between over a dozen agencies to tackle several challenges, including infrastructure, tax, marketing, exporting and the availability of a ready-skilled group of people who see brewing as a desirable career of choice,” Jones added.

“We want to increase the perceived value of our beer by focusing on craftsmanship and quality. We want consumers to buy Scottish beer, rather than imported beer and to drink beer responsibly.”

A recent study released by the Scottish Parliament into brewing and distilling found that while global beer consumption has been falling, the number of start-up breweries has increased, with a focus on high-quality specialist beers.

It also found that most of the growth has been in the microbrewery market, which now represents 83% of Scotland’s brewing base. Scotland has more than 130 operating breweries that support 8,000 jobs.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .